Topical Whitepapers

Stay informed on current & future industry trends

These whitepapers are designed to serve as a comprehensive resource for a range of timely and relevant topics. Authored or co-authored by our subject matter experts, these reports provide in-depth analysis of important industry topics and draw recommendations and considerations specific to sports events and tourism practitioners. 

Expanded Definition of Success

By Al Kidd & Dr. Jennifer Stoll, Stoll Strategies

This whitepaper challenges the narrow focus of measuring success for sports events and tourism organizations by only counting hotel room nights generated. It suggests that the industry needs to broaden its definition of success to include other metrics like enhancing brand perception and contributing to the quality of life of the community. This expanded definition is important for increasing funding, building ambassadorship, and organizational sustainability. The paper calls on the industry to embrace this expansion.
Released 2021

Rising Resident Sentiment

in the Sports Tourism Sector

By Dr. Blake Price, Tammy Koerte, Dr. Jennifer Stoll, & Amir Eylon

Longwoods International expanded its 2022 National Resident Sentiment Study in order to determine how the general public perceived various factors related to sports events and tourism, including: Economic development, quality of life, opportunities for exposure, health and wellness, and “over-tourism.”
Released 2022

Evaluating Resident Sentiment

to Inform the Development of Sports Tourism

By Dr. Jennifer Stoll, Andria Godfrey, Tammy Koerte, & Dr. Blake Price

To gain insight into the relationship between sports events and tourism, it’s crucial to examine how residents view sports and events. With this objective in mind, and with the support of Longwoods International, the leading authority on travel sentiment research, this report serves as the first assessment of resident attitudes toward sports tourism.
Released 2020

Maximizing Event Sales

by Understanding Three Core Decision Making Factors

By Dr. Jennifer Stoll, STS, Stoll Strategies 

If you’re seeking effective strategies to boost your event sales, check out this report. It provides valuable insights into how buyers make decisions and features a real industry case study that has produced impressive results.
Released 2019

How Sports Tourism Organizations can positively Affect Their Communities

By Dr. Jennifer Stoll, STS, Stoll Strategies 

This study provides insight into the goals of sports tourism organizations by analyzing their mission statements. It sheds light on the diverse outcomes that these entities seek to achieve and offers guidance on how to leverage them to benefit your community. 
Released 2019