Sports ETA’s whitepapers are designed to serve as a comprehensive resource for a range of timely and relevant topics. Authored by subject matter experts, these reports provide in-depth analysis of important industry topics and draw recommendations and considerations specific to sports events and tourism practitioners.
To ensure that the content stays current and relevant, many of these whitepapers undergo regular updates as the landscape of the topic evolves.
Whether you are a seasoned professional or a newcomer to the industry, these whitepapers provide a deep dive into the most pressing issues and offer valuable insights to help you stay informed and make informed decisions.
By Al Kidd, Sports ETA & Dr. Jennifer Stoll, Stoll Strategies
This whitepaper challenges the narrow focus of measuring success for sports events and tourism organizations by only counting hotel room nights generated. It suggests that the industry needs to broaden its definition of success to include other metrics like enhancing brand perception and contributing to the quality of life of the community. This expanded definition is important for increasing funding, building ambassadorship, and organizational sustainability. The paper calls on the industry to embrace this expansion.
Released 2021
By Sports ETA, Longwoods International, & Dr. Blake Price
Longwoods International expanded its 2022 National Resident Sentiment Study in order to determine how the general public perceived various factors related to sports events and tourism, including: Economic development, quality of life, opportunities for exposure, health and wellness, and “over-tourism.”
Released 2022
By Sports ETA, Longwoods International, & Dr. Blake Price
To gain insight into the relationship between sports events and tourism, it’s crucial to examine how local residents view sports and events. With this objective in mind, Sports ETA has partnered with Longwoods International, a leading authority on travel sentiment research, to conduct the inaugural benchmark assessment of resident attitudes toward sports tourism.
Released 2020
By Jackie Reau, Game Day
Legalized sports betting has positive impacts on revenue and fan engagement among sports, including women’s sports and niche events. Follow state legislation related to sports wagering and learn where and how it intersects the sports events and tourism industry.
Released 2020
By Dr. Jennifer Stoll, STS, Stoll Strategies
This study provides insight into the goals of sports tourism organizations by analyzing their mission statements. It sheds light on the diverse outcomes that these entities seek to achieve and offers guidance on how to leverage them to benefit your community.
Released 2019
By Dr. Jennifer Stoll, STS, Stoll Strategies
If you’re seeking effective strategies to boost your event sales, check out this report. It provides valuable insights into how buyers make decisions and features a real industry case study that has produced impressive results.
Released 2019
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